About Analytics, Conversions and On-Site Surveys

Recently, I have given a lot of thought to conversions. A static website may attract a lot of traffic, but unless there is an initial CTA (otherwise known as “call-to-action”), that traffic may be of no use at all. According to a recent study by Bain & Company, around 80% of companies say they are … Continue reading About Analytics, Conversions and On-Site Surveys

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About Purchasing Artworks Online

One of my favourite hobbies is collecting prints. This hobby has so far revolved around the excellent online service of Saatchi Art, http://saatchiart.com. In case you are not familiar with this online gallery and art store, I suggest having a look! I currently own four limited-edition prints of artists featured at Saatchi Art. … Having … Continue reading About Purchasing Artworks Online

On the Transformative Potential of Art Online

So I took part in a seminar exploring the potential of digital art collections organized by the Finnish National Gallery yesterday. Many of the talks given in the event seemed to echo the industry expert Jasper Visser’s words: “the future of museums is about attitude, not technology”. I could not agree more. I think the … Continue reading On the Transformative Potential of Art Online