On Cultivating Creativity and Divergent Thinking

”To think in a divergent mode requires more attention than thinking in the usual convergent style”, says the philosopher and psychologist Mihály Csíkszentmihályi.

I fully agree with this notion. In the book “Creativity: Flow and the Psychology of Discovery and Invention”, Csíkszentmihályi deals with various aspects of creativity. According to Csíkszentmihályi, creativity is often misunderstood, as it is a term being used for many other activities besides being inherently creative.

What is this human trait that we call creativity anyway – besides the individual’s ability to cultivate truly divergent means of thinking and to translate these into activities? And how to maintain a creative, divergent mindset – especially in the middle of the current Western culture of ours, largely building upon certain hegemonic and homogenous values of the agenda of capitalism and thus imposing upon us many written and unwritten laws, norms, regulations and rules?

According to Csíkszentmihályi, creative people are “able to integrate being open and receptive on the other hand, and focused and hard-driving on the other”. Both extrovert and introvert activities appeal to them.

An element of serendipitious discovery is always somewhat involved, it seems. “Creative people are constantly surprised”, Csíkszentmihályi says, and continues, “They don’t assume that they understand what is happening around them, and they don’t assume that anybody else does either. — It is commonplace for creative people to spot the shortcomings of accepted explanations before the rest of us do”, says Csíkszentmihályi. What makes us creative many times equals to just being non-conformist indeed.

Csíkszentmihályi also points out that creative people are typically not motivated by money or fame to but are driven by a feeling of responsibility for the common good.

There is another important social aspect to being creative.

If to think in a divergent way requires a certain personal mindset, communicating any creative divergent ideas to other people also requires attention.

What Csíkszentmihályi implies to here is that if your creative input in a certain domain fails to impress others with expertise on the same domain, it is hardly an innovation at all. To be “kind-of creative” in a certain domain is not enough – you must also be able to surprise others of the same domain and convince these people of the novelty, innovativeness and the implementation of your original idea.

According to Csíkszentmihályi, creativity involves expertise in a certain domain, acceptance of the field or individuals who act as gatekeepers to the domain, as well as the inherent personal effort and motivation.

As people that lead a life filled with creativity might know, this trait needs to be fuelled constantly – and to fuel it needs to fit in your daily routine. It requires motivation maintain this mindset in the middle of day-to-day repetitive activities that are also a fundamental part of everyday life in the Western society.

As I work in a somewhat creative field, I obviously need to be curios towards new things and trends also for professional reasons – but I attempt to organize my life around the principle of divergent activities just for the sake of fun and change as well.

I will share a few tips here of what works out for me as for cultivating creativity. This list is by no means complete and comprehensive! But I find sharing these tips might be helpful for some of you. Here’s what you should do:

 

  • Attempt to create a structure of un-structured time. Be it on my free weekends, or the regular day at the office, I attempt to organise my days so that I will have enough un-structured time on my calendar to do the activities that most appeal to me in life or to immerse in something challenging or new. This is the most important rule by far, and applying this rule to your life to at least some extent has immediate and significant effects on your creativity. In case you find this task of applying this to your own calendar an issue at first, I suggest giving serious thought to your life’s priorities.

 

  • Most creative individuals follow their own personal rhythm for sleeping, eating and working. Find out what personally works for you best.

 

  • Wear comfortable clothes. Yes, you got me right – your taste in clothing is not otherwise important. Make sure you wear what makes you comfortable.

 

  • Pay attention to your surroundings and where you spend most of your valuable time. Creating a harmonious, meaningful environment with a positive energy at home as well as at the office or at least about your own desk, certainly helps in cultivating your personal creativity and wellbeing.

 

  • Listen to the music that allows for you to concentrate on in-depth tasks and get to a flow state of mind. My personal favourite for this is electronic music.

 

  • In case you work in management, make a conscious effort to attempt to encourage creative and divergent thinking and activities in your organization and team and to apply these to any ongoing projects. Applying anthropocentric principles and co-design-methodologies might be of use.

 

  • Last – but not least – attempt to spend a part of your time each day with friends, a part of your day outside, preferably in nature, and at least a part of your day immersing in any offline activities.

 

Last week, I attended the Nordic Business Forum 2017 here in Helsinki with many impressive talks on the themes of responsibility, leadership and purpose.

What struck me most was the direct and honest anti-capitalism of Severn Cullis-Suzuki as well as hearing in more detail about Boyan Slat’s impressive plan to clear the world’s oceans of plastic waste. With all the repetitive talks included in the programme about the state of economy as well as climate change, as well as business superstars like Sir Richard Branson as well as motivational speakers such as Will Smith on stage, I feel like the event currently suffers of a lack of creativity, novelty and proper curation.

I would have liked to have spent much more time on networking on location and meeting old colleagues and friends besides listening to most of the talks in the event, as I feel this was of more value to me.

What most business events like this lack most is indeed a truly creative and generative atmosphere. I am looking more and more forward into attending SLUSH17 technology event this year in my hometown!

It might give you a certain advantage and an edge when it comes to business – but what is most important according to Csíkszentmihályi is that learning to be at least a little bit creative when it comes to everyday life will eventually change the way you experience life itself.

Applying some creativity to your everyday life is what – in essence – makes us live a happy and fulfilling life and gives us yet another reason to smile.

 

Get “Creativity: Flow and the Psychology of Discovery and Invention”, 1997, by Mihály Csíkszentmihályi on Amazon: https://www.amazon.com/Creativity-Flow-Psychology-Discovery-Invention/dp/0062283251

DYDJ and Stepping Out on an Adventure

These last two months have just flown by! And what an intense period of 8 weeks it has been! So the big news is this.

I will be opening a small marketing and service design agency, Steps Helsinki, in central Helsinki, on 4.11.2016.

My main business idea is to promote strategic service design for the Finnish companies that have so far not established their own service design departments – and the secondary business idea is to offer other agencies and big companies that would like to outsource a part of their service design tasks the chance to do so.

So the official opening and the housewarming party for the agency is in 5 days, next Friday, 4.11.2016. The invites have already gone out, and I will open the website for the agency in a few days as well. My new business cards should also arrive next week.

The new cards will state, that my new professional position is a planner and a strategist, as well as the CEO of Steps Helsinki Oy.

The very final decision to start my own business was made approximately 2 months ago, during the two-day workshop I attended called “Design Your Dream Job”.

That excellent and well-planned workshop was organized by Hellon, an award-winning service design agency operating in London and here in Helsinki, at their office.

The workshop was hosted and facilitated by a group of three ladies, Zeynep Falay von Flittner, the current Lead Designer of Hellon, plus Ida Rainio and Pamela Spokes of Hellon.

And what a ride it has been since.

I could not be happier that I had the chance to participate in the workshop, along with many other peers with university background. I found the “DYDJ” workshop an enjoyable experience, and most importantly, the workshop certainly gave me new insight into my own business idea as well as insight on my best professional skills and passions.

I must also state, that this workshop was in a fundamentally important role in pushing me towards staring my own agency, even though I had considered that option before.

Around 15 years ago, I also happened to attend the Junior Achievement study program when I was studying in Ressu Upper Secondary School in Helsinki.

Our company, Nexus Ny, consisting of four 18-year-old teenagers about to take their matriculation exam, was based on B2B idea, with the sales targeted at marketing research companies. Our company fared well, and was awarded with the “Best Company” annual award of that study program back then. I was not the CEO, though, back then, in that company, but the Sales and Marketing Manager.

The company co-founders back then were Xian Sun, Ilona Mäkinen and Gary Klaukka.

A few years later, I was also employed as a project manager by the Junior Achievement of Finland.

However, entrepreneurship, for quite a long time, has certainly not seemed like a very lucrative profession, even though some of my friends with a JA background have chosen that path early on, and have been very successful.

Take, for example, Mikko Jaatinen, a co-founder of the Nordic Business Forum.

Having given my upper secondary school times, my passion for problem-solving and my professional skillset some thought during the intense workshop by Hellon, I set myself a goal to found my own business by the end of this year.

And another happy coincidence soon came my way.

Upon walking around the Kamppi area of Helsinki, on another Friday night in September, while being on my way to the opening party of Columbia Road, co-founded by Futurice, nearby… I stumbled upon an empty office space located, in fact, on the same street, as CR.

Now, approximately 2 months later, my little agency occupies this space in the Kamppi area of Helsinki. Hope the logo will be on the front door starting next week also.

So I think it is safe to say, that once you really put your mind to the task ahead, the universe will suddenly start working on ways to ease your journey…

For those of you that are interested in my services, I will publish a website for company, at http://stepshelsinki.fi, on the day of the opening, that is, on Friday 4.11.2016.

In the meanwhile, you can skim through all the relevant details on the new agency at https://facebook.com/stepshelsinki/.