On Cultivating Creativity and Divergent Thinking

”To think in a divergent mode requires more attention than thinking in the usual convergent style”, says the philosopher and psychologist Mihály Csíkszentmihályi. I fully agree with this notion. In the book “Creativity: Flow and the Psychology of Discovery and Invention”, Csíkszentmihályi deals with various aspects of creativity. According to Csíkszentmihályi, creativity is often misunderstood, … Continue reading On Cultivating Creativity and Divergent Thinking

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On Brand Advocacy and the Transcendent Customer Experience

How to create brand advocacy through customer journey mapping? And what kind of a customer experience do strong brand communities promote? Brendan Richardson, the author of “Tribal Marketing, Tribal Branding”, has stated that “the fundamental purpose of the marketer who seeks to engage with contemporary communities of consumption in whatever form is to identify, and … Continue reading On Brand Advocacy and the Transcendent Customer Experience

Flow and Seductive Interactions

How to create an engaging website and increase conversion rates? According to psychologist Mihaly Csíkszentmihályi, great websites are really not about navigating content – they are all about staging an experience. The key, says Csíkszentmihályi, is a finely tuned sense of rhythm, involvement, and anticipation known as "flow". Csíkszentmihályi has famously stated that flow is … Continue reading Flow and Seductive Interactions