With the year 2020 coming up next – I think that with the passing of yet another decade – we are right now on the verge of something exciting and fresh! According to many trend reports, we will soon witness significant changes in our consumerist culture and as for working life. Now is the time to start planning for future crops based on the harvest of last year.
Many companies are now becoming software driven and they need to deliver genuine value, build useable, intuitive and desirable interfaces so that people can operate them quickly and effectively with their mobile and other devices. This is harder than it seems and takes a great deal of time, skill and talent to achieve. Design sprints … Continue reading The Value of Design Sprints Explained
Recently, I have given a lot of thought to conversions. A static website may attract a lot of traffic, but unless there is an initial CTA (otherwise known as “call-to-action”), that traffic may be of no use at all. According to a recent study by Bain & Company, around 80% of companies say they are … Continue reading About Analytics, Conversions and On-Site Surveys
So the Steps Helsinki website finally got a complete makeover this weekend! Feel free to check the new site out at http://stepshelsinki.fi. ... I am fairly happy with the resulting look and feel, as well as with the new design-related photos and colors that I used in the design. Migrating the site over to a … Continue reading A Website Makeover Overnight and Other Recent Events
Customers and the end users of services are obviously the best people to evaluate their experiences. This is the reason why the design of any new, innovative product or service should always be based on in-depth research on their lives, aspirations, desires and needs. By this kind of material I do not mean only data … Continue reading On the Relevance of Lifestyles in Service Design
Last weekend, I went to the Flow Festival 2016 here in Helsinki. The festival venue at Kalasatama area was packed to its maximum capacity for three days. I found that I did not enjoy the festival nearly as much as during the previous years – in spite of the fact that I spent the time there … Continue reading The Lowdown on Flow Festival
According to the recent Salesforce “State of Marketing” report that surveyed 4 000 marketing leaders worldwide, by 2021, around 75% of marketing budgets will be spent on digital marketing efforts. So what kind of marketing efforts are the most effective when it comes to online marketing? This, of course, depends on the customer segments you reach … Continue reading On Personalization and Generating ROI Online