On the Properties of the Content that Rocks

By now, everyone is doing it. I think it is safe to say that content marketing does not make any difference. What matters is compelling content. According to Google, 90% of any customer journeys now span at least five different channels. A very fundamental goal in content marketing should be to reach the customer on … Continue reading On the Properties of the Content that Rocks

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Space for an Engaging Experience

Click, click, click. Your brand, company or organization may attract one million or more visitors to its website annually, but how do these visits eventually turn into revenue? ... I think that conducting quantitative or qualitative research on customer experience is a fundamentally critical factor in turning the organization's website visitors - be they passers-by … Continue reading Space for an Engaging Experience