Extrastatecraft, the Game of Go and Digitalization as an Oxymoron

In “A Thousand Plateaus”, in a chapter entitled “Treatise on Nomadology: The War Machine”, Gilles Deleuze and Félix Guattari utilize the model of the game Go to illustrate the dispositions of the “war machine” – an array of conflict that is “exterior to the state”. What might be the implications of this notion when it … Continue reading Extrastatecraft, the Game of Go and Digitalization as an Oxymoron

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On Personalization and Generating ROI Online

According to the recent Salesforce “State of Marketing” report that surveyed 4 000 marketing leaders worldwide, by 2021, around 75% of marketing budgets will be spent on digital marketing efforts. So what kind of marketing efforts are the most effective when it comes to online marketing? This, of course, depends on the customer segments you reach … Continue reading On Personalization and Generating ROI Online

Reconsidering the Priorities of Museum Practice

The question I ask myself every now and then, is – as Michael Edson put it, visiting Helsinki last autumn – if there exists “a bias” in the museum industry of “getting a person in front of the artwork” in a museum setting? And if this is true, should we reconsider and revise the priorities … Continue reading Reconsidering the Priorities of Museum Practice

A Contrapuntal Framework

So it was winter solstice yesterday, and next year is getting close. Last year, around this time of the year, I was involved in working on my first Finnish National Gallery project that was to be online by my winter holiday in Mexico. This year, I have been working in the Finnish National Gallery in … Continue reading A Contrapuntal Framework

About the Game of Content Creation

The average attention span of a person online is around 8 seconds. This calls for bite-sized, innovative, relevant and valuable content in any online service. Content is still king, since it is what inbound marketing is all about. So what does it take to succeed, when ”the king” is involved? ... With content marketing having … Continue reading About the Game of Content Creation

Applying Agile, Lean and Scrum Methodology

I recently wrote in this blog about the current digital transformation in the museum industry, and emphasized the need for any organization attempting to thrive in the digital world to create a holistic digital strategy. However, not all industry experts agree that strategy is that important. ... Michael Edson, Web and New Media Strategist at … Continue reading Applying Agile, Lean and Scrum Methodology

On the Digital Transformation in the Museum Industry

We are, all of us, living increasingly digital lives. Many art institutions are now examining digital culture and its impact and making use of various digital media, digital platforms and digital technologies to connect to new audiences and to engage in a dialogue with existing ones. According to the "JWT The Future 100" trend report, this is one … Continue reading On the Digital Transformation in the Museum Industry