How to Pick the Best UX/UI Design Agency and Design Team for Your Digital Projects

Today, in the middle of the hottest heatwave of the summer holiday season, I decided to finally put together this blog post on how to spot and choose the best digital agency or design team for hire. Outsourcing design is a growing trend – but how to choose the best people to execute a demanding UX/UI design project or other ambitious digital service design project with your own internal team?

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Extrastatecraft, the Game of Go and Digitalization as an Oxymoron

In “A Thousand Plateaus”, in a chapter entitled “Treatise on Nomadology: The War Machine”, Gilles Deleuze and Félix Guattari utilize the model of the game Go to illustrate the dispositions of the “war machine” – an array of conflict that is “exterior to the state”. What might be the implications of this notion when it … Continue reading Extrastatecraft, the Game of Go and Digitalization as an Oxymoron

The Emerging Trends and Seismic Shifts in CX, UX and UI Design

What are the major issues dominating the field of design right now? As the holiday season is now over, it is time to skim through the relevant details. Let’s get started with a few statistics. By 2017, a whopping 89% of marketing people expect customer experience to be their primary differentiator at the global and … Continue reading The Emerging Trends and Seismic Shifts in CX, UX and UI Design

Tips for Marketing to Millennials

Millennials, most commonly defined as individuals born between 1980 and 2000, essentially aspire to be trendsetters, trailblazers and nonconformists. However, there are a couple of things this generation of individualists has in common. As I am a millennial myself, I decided to write a post about the most common characteristics of this generation and about … Continue reading Tips for Marketing to Millennials

About Slush and the Helsinki Startup Scene

The annual startup event Slush, held in Helsinki, has become well-known as one of the most hip ones worldwide. And Slush has been growing exponentially. In 2011 the event had 1,500 attendees, in 2012 the number raised to 3,500, and the year after that to 7,000. Two years back, in 2014, the amount of attendees … Continue reading About Slush and the Helsinki Startup Scene

On Personalization and Generating ROI Online

According to the recent Salesforce “State of Marketing” report that surveyed 4 000 marketing leaders worldwide, by 2021, around 75% of marketing budgets will be spent on digital marketing efforts. So what kind of marketing efforts are the most effective when it comes to online marketing? This, of course, depends on the customer segments you reach … Continue reading On Personalization and Generating ROI Online

About the Future of Online Shopping

I had a sudden urge to write about the future of online retail and shopping online. What kind of trends will shape the future of online buying? According to Google, most online customer journeys now span at least five different channels. Furthermore, most people shopping online view and compare the items they wish to purchase … Continue reading About the Future of Online Shopping

Flow and Seductive Interactions

How to create an engaging website and increase conversion rates? According to psychologist Mihaly Csíkszentmihályi, great websites are really not about navigating content – they are all about staging an experience. The key, says Csíkszentmihályi, is a finely tuned sense of rhythm, involvement, and anticipation known as "flow". Csíkszentmihályi has famously stated that flow is … Continue reading Flow and Seductive Interactions

On the Digital Dimension and Creativity

This week, I stumbled upon a somewhat uncommon article in the Harvard Business Review – an article on creativity, and more specifically, creativity in digitally or technologically driven organizations. … The author of this article quite straightforwardly states that in order to succeed, tech-savvy companies should really hire more creatives – instead of merely hiring … Continue reading On the Digital Dimension and Creativity

Reconsidering the Priorities of Museum Practice

The question I ask myself every now and then, is – as Michael Edson put it, visiting Helsinki last autumn – if there exists “a bias” in the museum industry of “getting a person in front of the artwork” in a museum setting? And if this is true, should we reconsider and revise the priorities … Continue reading Reconsidering the Priorities of Museum Practice

A Contrapuntal Framework

So it was winter solstice yesterday, and next year is getting close. Last year, around this time of the year, I was involved in working on my first Finnish National Gallery project that was to be online by my winter holiday in Mexico. This year, I have been working in the Finnish National Gallery in … Continue reading A Contrapuntal Framework