About Analytics, Conversions and On-Site Surveys

Recently, I have given a lot of thought to conversions. A static website may attract a lot of traffic, but unless there is an initial CTA (otherwise known as “call-to-action”), that traffic may be of no use at all. According to a recent study by Bain & Company, around 80% of companies say they are … Continue reading About Analytics, Conversions and On-Site Surveys

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On the Relevance of Lifestyles in Service Design

Customers and the end users of services are obviously the best people to evaluate their experiences. This is the reason why the design of any new, innovative product or service should always be based on in-depth research on their lives, aspirations, desires and needs. By this kind of material I do not mean only data … Continue reading On the Relevance of Lifestyles in Service Design

Tips for Marketing to Millennials

Millennials, most commonly defined as individuals born between 1980 and 2000, essentially aspire to be trendsetters, trailblazers and nonconformists. However, there are a couple of things this generation of individualists has in common. As I am a millennial myself, I decided to write a post about the most common characteristics of this generation and about … Continue reading Tips for Marketing to Millennials

On Brand Advocacy and the Transcendent Customer Experience

How to create brand advocacy through customer journey mapping? And what kind of a customer experience do strong brand communities promote? Brendan Richardson, the author of “Tribal Marketing, Tribal Branding”, has stated that “the fundamental purpose of the marketer who seeks to engage with contemporary communities of consumption in whatever form is to identify, and … Continue reading On Brand Advocacy and the Transcendent Customer Experience

Geckos, Data and Metrics

Imagine a world where everyone in your company or team has all the information needed to be successful. A world where everyone uses relevant KPIs to quantify and measure their team’s performance, so everyone knows exactly where their projects stand, and they can easily deliver progress reports based on goals. How to make this happen? … Continue reading Geckos, Data and Metrics

On the Properties of the Content that Rocks

By now, everyone is doing it. I think it is safe to say that content marketing does not make any difference. What matters is compelling content. According to Google, 90% of any customer journeys now span at least five different channels. A very fundamental goal in content marketing should be to reach the customer on … Continue reading On the Properties of the Content that Rocks

Space for an Engaging Experience

Click, click, click. Your brand, company or organization may attract one million or more visitors to its website annually, but how do these visits eventually turn into revenue? ... I think that conducting quantitative or qualitative research on customer experience is a fundamentally critical factor in turning the organization's website visitors - be they passers-by … Continue reading Space for an Engaging Experience