About Analytics, Conversions and On-Site Surveys

Recently, I have given a lot of thought to conversions. A static website may attract a lot of traffic, but unless there is an initial CTA (otherwise known as “call-to-action”), that traffic may be of no use at all. According to a recent study by Bain & Company, around 80% of companies say they are … Continue reading About Analytics, Conversions and On-Site Surveys

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Space for an Engaging Experience

Click, click, click. Your brand, company or organization may attract one million or more visitors to its website annually, but how do these visits eventually turn into revenue? ... I think that conducting quantitative or qualitative research on customer experience is a fundamentally critical factor in turning the organization's website visitors - be they passers-by … Continue reading Space for an Engaging Experience