About Analytics, Conversions and On-Site Surveys

Recently, I have given a lot of thought to conversions. A static website may attract a lot of traffic, but unless there is an initial CTA (otherwise known as “call-to-action”), that traffic may be of no use at all. According to a recent study by Bain & Company, around 80% of companies say they are … Continue reading About Analytics, Conversions and On-Site Surveys

Advertisements

On the Relevance of Lifestyles in Service Design

Customers and the end users of services are obviously the best people to evaluate their experiences. This is the reason why the design of any new, innovative product or service should always be based on in-depth research on their lives, aspirations, desires and needs. By this kind of material I do not mean only data … Continue reading On the Relevance of Lifestyles in Service Design

On Personalization and Generating ROI Online

According to the recent Salesforce “State of Marketing” report that surveyed 4 000 marketing leaders worldwide, by 2021, around 75% of marketing budgets will be spent on digital marketing efforts. So what kind of marketing efforts are the most effective when it comes to online marketing? This, of course, depends on the customer segments you reach … Continue reading On Personalization and Generating ROI Online

On Brand Advocacy and the Transcendent Customer Experience

How to create brand advocacy through customer journey mapping? And what kind of a customer experience do strong brand communities promote? Brendan Richardson, the author of “Tribal Marketing, Tribal Branding”, has stated that “the fundamental purpose of the marketer who seeks to engage with contemporary communities of consumption in whatever form is to identify, and … Continue reading On Brand Advocacy and the Transcendent Customer Experience

About the Future of Online Shopping

I had a sudden urge to write about the future of online retail and shopping online. What kind of trends will shape the future of online buying? According to Google, most online customer journeys now span at least five different channels. Furthermore, most people shopping online view and compare the items they wish to purchase … Continue reading About the Future of Online Shopping

Flow and Seductive Interactions

How to create an engaging website and increase conversion rates? According to psychologist Mihaly Csíkszentmihályi, great websites are really not about navigating content – they are all about staging an experience. The key, says Csíkszentmihályi, is a finely tuned sense of rhythm, involvement, and anticipation known as "flow". Csíkszentmihályi has famously stated that flow is … Continue reading Flow and Seductive Interactions

Designing for Happiness

Last week, I visited several design agencies in conjunction with the IXDA Helsinki Open Studios 2016 event. The most important takeaway of this event, in addition to making new friends, was to visit the various agencies in the field of digital service design, see what they are working on, and how. I met many interesting … Continue reading Designing for Happiness