About Analytics, Conversions and On-Site Surveys

Recently, I have given a lot of thought to conversions. A static website may attract a lot of traffic, but unless there is an initial CTA (otherwise known as “call-to-action”), that traffic may be of no use at all. According to a recent study by Bain & Company, around 80% of companies say they are … Continue reading About Analytics, Conversions and On-Site Surveys

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On Personalization and Generating ROI Online

According to the recent Salesforce “State of Marketing” report that surveyed 4 000 marketing leaders worldwide, by 2021, around 75% of marketing budgets will be spent on digital marketing efforts. So what kind of marketing efforts are the most effective when it comes to online marketing? This, of course, depends on the customer segments you reach … Continue reading On Personalization and Generating ROI Online

On the Properties of the Content that Rocks

By now, everyone is doing it. I think it is safe to say that content marketing does not make any difference. What matters is compelling content. According to Google, 90% of any customer journeys now span at least five different channels. A very fundamental goal in content marketing should be to reach the customer on … Continue reading On the Properties of the Content that Rocks

About the Game of Content Creation

The average attention span of a person online is around 8 seconds. This calls for bite-sized, innovative, relevant and valuable content in any online service. Content is still king, since it is what inbound marketing is all about. So what does it take to succeed, when ”the king” is involved? ... With content marketing having … Continue reading About the Game of Content Creation