About Analytics, Conversions and On-Site Surveys

Recently, I have given a lot of thought to conversions. A static website may attract a lot of traffic, but unless there is an initial CTA (otherwise known as “call-to-action”), that traffic may be of no use at all. According to a recent study by Bain & Company, around 80% of companies say they are … Continue reading About Analytics, Conversions and On-Site Surveys

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Geckos, Data and Metrics

Imagine a world where everyone in your company or team has all the information needed to be successful. A world where everyone uses relevant KPIs to quantify and measure their team’s performance, so everyone knows exactly where their projects stand, and they can easily deliver progress reports based on goals. How to make this happen? … Continue reading Geckos, Data and Metrics

On the Lean Methodology and Metrics

I think setting up consistent metrics makes all the difference in relation to the lean startup model thinking. The practice of creating Minimum Viable Products is becoming a prevalent way to create new products and services. But in order to keep on improving our MVPs, it is essential to figure out the relevant metrics in relation … Continue reading On the Lean Methodology and Metrics