The annual startup event Slush, held in Helsinki, has become well-known as one of the most hip ones worldwide.
And Slush has been growing exponentially. In 2011 the event had 1,500 attendees, in 2012 the number raised to 3,500, and the year after that to 7,000. Two years back, in 2014, the amount of attendees was about to double and the event had to be relocated to Messukeskus Expo and Convention Center.
Last year, in 2015, the event attracted over 25,000 visitors.
This year, the program of Slush will focus, more than ever, on stories from world-conquering founders of successful tech companies, such as David Helgason, Co-Founder of Unity, Ilkka Paananen, CEO & Founder of Supercell, Sebastian Siemiatkowski, CEO & Co-Founder of Klarna, Niklas Zennström, Co-Founder of Skype & Founder of Atomico.
According to the Slush blog, a new survey on around 700 founders of successful startups confirms the notion that hotspots in the Nordic countries are increasingly gaining reputation as best places to found a startup in Europe. In this survey, as in many others, Berlin and London naturally dominate the charts.
However, in this survey, Stockholm and Copenhagen are ranked among the Top 10 of best cities to found a startup, with Helsinki as a close runner-up.
Maria 0-1, or MariaZeroOne, a brand new startup hub, opened downtown Helsinki with a cool opening party yesterday. I attended the event, and was able to get a sneak-peek preview of the premises. As many of the key players in Helsinki ecosystem have now moved in to Maria or are about to move in soon, this venue is likely to become one of the largest and most inspiring of the Nordic startup hubs.
The hub spans across former Maria hospital area, with the renovation project still going on. The refurbishing of the buildings will continue into 2017.
By the end of the year, Maria will be the new home for 60 start-ups, as well as for many selected investors and accelerators. A few big investors have premises there too, including Superhero Capital and Butterfly Ventures.
“Maria 0-1 will be the centre for events and players driving the growth, as well as being a supporting community for new growth companies,” says Voitto Kangas, director of the venue. “We want to create the meeting point where the ambition will meet the latest technology know-how as well as the drive to succeed internationally”, he explains.
It is now two months until the next Slush event in Helsinki, with the registration still open. With many well-known VIPs from Silicon Valley such as Steve Jurvetson, Caterina Fake, Arielle Zuckerberg, and Ankur Jain also joining Slush this year with direct flights from San Fransisco organized by Finnair, it is no wonder the hype is huge.
Jenni Kääriäinen, Chief of Design at Slush, has been part of the Slush organization since the beginning. Kääriäinen works hard to visualize the soul of Slush for a flock of thousands of visitors every year. For many years, the venue has been decorated and furnished much like a giant rave party, adorned with lasers.
In the Slush blog, Kääriäinen recently revealed that this year, the Slush participants who enter the venue will walk in Messukeskus under a thousand dreamcatchers. This choice made as for the main interior decoration theme of the event seems to me like a very well chosen one.
Read more about Slush and register for the event: http://www.slush.org/