About Slush and the Helsinki Startup Scene

The annual startup event Slush, held in Helsinki, has become well-known as one of the most hip ones worldwide. And Slush has been growing exponentially. In 2011 the event had 1,500 attendees, in 2012 the number raised to 3,500, and the year after that to 7,000. Two years back, in 2014, the amount of attendees … Continue reading About Slush and the Helsinki Startup Scene

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The Lowdown on Flow Festival

Last weekend, I went to the Flow Festival 2016 here in Helsinki. The festival venue at Kalasatama area was packed to its maximum capacity for three days. I found that I did not enjoy the festival nearly as much as during the previous years – in spite of the fact that I spent the time there … Continue reading The Lowdown on Flow Festival

On Personalization and Generating ROI Online

According to the recent Salesforce “State of Marketing” report that surveyed 4 000 marketing leaders worldwide, by 2021, around 75% of marketing budgets will be spent on digital marketing efforts. So what kind of marketing efforts are the most effective when it comes to online marketing? This, of course, depends on the customer segments you reach … Continue reading On Personalization and Generating ROI Online