A Contrapuntal Framework

So it was winter solstice yesterday, and next year is getting close. Last year, around this time of the year, I was involved in working on my first Finnish National Gallery project that was to be online by my winter holiday in Mexico. This year, I have been working in the Finnish National Gallery in … Continue reading A Contrapuntal Framework

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On the Properties of the Content that Rocks

By now, everyone is doing it. I think it is safe to say that content marketing does not make any difference. What matters is compelling content. According to Google, 90% of any customer journeys now span at least five different channels. A very fundamental goal in content marketing should be to reach the customer on … Continue reading On the Properties of the Content that Rocks