About the Game of Content Creation

The average attention span of a person online is around 8 seconds. This calls for bite-sized, innovative, relevant and valuable content in any online service. Content is still king, since it is what inbound marketing is all about. So what does it take to succeed, when ”the king” is involved? ... With content marketing having … Continue reading About the Game of Content Creation

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On the Relevance of the Balanced Scorecard

The balanced scorecard, BSC for short, revolutionized conventional thinking about performance metrics. The BSC complements the financial measures with three sets of operational measures having to do with customer satisfaction, internal processes, and the organization’s ability to learn and improve–the activities that drive future financial performance. Robert Kaplan and David Norton first introduced the concept … Continue reading On the Relevance of the Balanced Scorecard

The Convivial Approach to Co-Design

I recently purchased a copy of the "Convivial Toolbox" by Elizabeth Sanders and Pieter Jan Stappers. This book is about "generative design research", in short, about how to bring the people into the design process. … According to the authors of this book, there is a growing realization that we cannot continue living the way we … Continue reading The Convivial Approach to Co-Design