Me and Mr. Jorma Ollila

So I got to feature in the same Wired Magazine article as Nokia’s former CEO Mr. Jorma Ollila once.

I was 16 at the time. You can read the full article online here:

http://archive.wired.com/wired/archive/7.09/nokia_pr.html

This article offers a brief glimpse into the world of the Finnish company Nokia during its emergence and heyday.

It has been over 15 years since Steve Silberman visited Finland and that article was published in the Wired Magazine, but much of what has been written there is still relevant. Nokia’s R&D department was confident already before the turn of the millennium, that wireless technology will evolve in the direction of what we might call “augmented reality”. In fact the term seems to may have been coined by Nokia’s Hannu Nieminen, head of Nokia’s Visual Communications Technology laboratory back in the days.

Here’s a quote from the aforementioned article, “Just say Nokia”:

“– The long-range vision, however, is delivery of what Nieminen calls “augmented reality.” Once we stop thinking of the phone as a handset with a keyboard, it becomes the point of contact between the personal bubble and the global datasphere – it could be a transmitter/receiver worn on our belts or as a piece of jewelry. The display technologies will, in Nieminen’s words, evolve toward “applications that bring the information close to your senses”: eyeglasses, earphones – wearable wireless. Combined with locational services like GPS, the network could not only know where you are, it could also know where you are in relation to others.”

Sound familiar, Apple and Google?

Anyway, I believe the future of digital media and tech will be in “augmenting” our experience of the world. This, I believe, is why apps like Spotify that on the one hand promote serendipitious discovery and on the other hand are based on utilizing the data of the user’s previous actions and preferences, are gaining in popularity.

Author: Iiris Konttinen

I am a digital service design and digital marketing professional based in Helsinki, Finland.