On the Finnish Art Consumer

The Finnish National Gallery recently conducted a research on its audience online. Around 500 Finnish people of ages 18-69 years were interviewed for this study. … This research finds that, in general, “art” is of at least “some interest” to around half of the population in Finland (49% of the respondents), and a remarkable amount … Continue reading On the Finnish Art Consumer

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Crowdfunding for Success

The fabulous new HAM, Helsinki Art Museum, is hosting an opening party today. The HAM, now directed by Maija Tanninen-Mattila, re-opens with Chinese contemporary art superstar Ai Weiwei's exhibition. Getting ready for the opening party, I decided to write in this blog about a recent Kickstarter project by London's Royal Academy. ... The project was … Continue reading Crowdfunding for Success

Space for an Engaging Experience

Click, click, click. Your brand, company or organization may attract one million or more visitors to its website annually, but how do these visits eventually turn into revenue? ... I think that conducting quantitative or qualitative research on customer experience is a fundamentally critical factor in turning the organization's website visitors - be they passers-by … Continue reading Space for an Engaging Experience

Applying Agile, Lean and Scrum Methodology

I recently wrote in this blog about the current digital transformation in the museum industry, and emphasized the need for any organization attempting to thrive in the digital world to create a holistic digital strategy. However, not all industry experts agree that strategy is that important. ... Michael Edson, Web and New Media Strategist at … Continue reading Applying Agile, Lean and Scrum Methodology

On the Digital Transformation in the Museum Industry

We are, all of us, living increasingly digital lives. Many art institutions are now examining digital culture and its impact and making use of various digital media, digital platforms and digital technologies to connect to new audiences and to engage in a dialogue with existing ones. According to the "JWT The Future 100" trend report, this is one … Continue reading On the Digital Transformation in the Museum Industry

A Tempest in a Coke Bottle and the School Of Disobedience

Over two hundred people, including prominent cultural figures, have signed an online petition demanding that the Sinebrychoff Art Museum end its “Coca-Cola Bottle 100 years” exhibition. They accuse the museum, part of the Finnish National Gallery network, of advertising for a global brand and forgetting its original role as an art gallery. ... The man … Continue reading A Tempest in a Coke Bottle and the School Of Disobedience

Me and Mr. Jorma Ollila

So I got to feature in the same Wired Magazine article as Nokia's former CEO Mr. Jorma Ollila once. ... I was 16 at the time. You can read the full article online here: http://archive.wired.com/wired/archive/7.09/nokia_pr.html ... This article offers a brief glimpse into the world of the Finnish company Nokia during its emergence and heyday. … Continue reading Me and Mr. Jorma Ollila